McD's Secret behind Success

     Does McDonald's sells the best Hamburgers of the world? Most of them won't agree to this. Then why McDonald's is such a successful business all over the world. Read the below excerpt which is taken from a resourceful book.

     Ray Croc, the founder of McDonald's, was asked to speak to the MBA class. After a powerful and inspiring speech, the class adjourned and the students asked Ray Kroc if he would join them at their favorite hangout to have few beers. Ray Graciously accepted.

     "What business am I in?" Ray asked, once the group all had their beers in hand. Everyone laughed and most of the students thought that Ray was just fooling around. No one answered, so Ray asked the question again. "What business do you think I am in?"

     The students laughed again, and finally one brave soul yelled out, "Ray, who in the word does not know that you are in the hamburger business." Ray chuckled. "That is what I thought you would say."He paused and then quickly said, "Ladies and gentlemen, I am not in the hamburger business. My business is real estate."

     McDonald's does not give you the best hamburgers of the world. But they are the best sellers of Hamburgers of the world. In their business plan, Ray knew that the primary business focus was to sell hamburger franchises, but what he never lost sight of was the location of each franchise. He knew that the real estate and its location was the most significant factor in the success of each franchise. Basically, the person that bought the franchise was also paying for buying the land under the franchise for Ray Kroc's organization.

    McDonald's today is the largest single owner of real estate in the world. McDonald's owns some of the most valuable intersections and street corners all over the world. 
         
      Success of the McDonald's is because they are the BEST SELLERS of hamburgers and not the best bakers of hamburgers. All respect to the largest single owner of real estate in the world, RAY KROC.